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2. The Nature of Qualitative Research

Qualitative research is concerned with '...developing explanations of social phenomena...'

    1. The world in which we live
    2. Why things are the way they are
    3. Concerned with social aspects of our world
    4. Seeks to answer questions about
      1. Why people behave the way they do
      2. How opinions and attitudes are formed
      3. How people are affected by the events that go on around them
      4. How and why cultures have developed in the way they have
      5. The differences between social groups
    5. Qualitative questions:
      1. How
      2. Why
      3. What