2. The Nature of Qualitative Research
Qualitative research is concerned with '...developing explanations of social phenomena...'
- The world in which we live
- Why things are the way they are
- Concerned with social aspects of our world
- Seeks to answer questions about
- Why people behave the way they do
- How opinions and attitudes are formed
- How people are affected by the events that go on around them
- How and why cultures have developed in the way they have
- The differences between social groups
- Qualitative questions:
- How
- Why
- What