Skip to main content

3. Importance of Quantitative Research

  1. More reliable and objective
  2. Can use statistics to generalise a finding
  3. Often reduces and restructures a complex problem to a limited number of variables
  4. Looks at relationships between variables and can establish cause and effect in highly controlled circumstances
  5. Tests theories or hypotheses
  6. Assumes sample is representative of the population
  7. Subjectivity of researcher in methodology is recognised less
  8. Less detailed than qualitative data and may miss a desired response from the participant