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Unit 5 Quantitative Research

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1. Overview of quantitative and qualitative methods

Methodology is concerned about both the ways in which the research is carried out - i.e. its structure and process, as well as with the way in which this information is analysed.

The two approaches to research are:

  1. Quantitative - based on the methods used in the natural sciences
  2. Qualitative - based on methods which are said to be humanistic

Quantitative methods:

  • Used to find out how much, how many, how often, to what extent
  • Aims to be objective and scientific in its approach
  • Quantitative research is hypothetico-deductive in its approach to constructing social theories
  • Aims to assess and measure
  • Is regarded as a way to get to the truth, to understand the world well enough so that we might predict and control it through identifying cause and effect relationships
  • Quantitative research can be
  • administered by the researcher
  • self-administered
  • one to one
  • in a group
  • face to face
  • telephone
  • postal
  • email

The attached link provides an insight into the use of quantitative methods to search for truth.

http://www.socialresearchmethods.net/tutorial/Maldon/validity.htm

This unit will investigate quantitative research, its role, purpose, process and strengths and weaknesses.